Digital Marketing Consultants
Elevate your brand
in the world of
luxury travel & lifestyle
A highly specialised consultancy with 20+ years of expertise in digital marketing for luxury hotels, resorts, tourist boards and lifestyle brands.
Who We Are
Specialists in
luxury digital
marketing
The Luxury Editor Consultancy is built on a foundation of more than two decades of hands-on digital marketing experience, with a team that has consistently delivered results-driven strategies for some of the most prestigious names in the luxury travel and lifestyle sectors.
The consultancy team bring together a winning combination of strategic thinking, technical expertise, advertising and content creativity along with specialist PR knowledge, providing clients with a comprehensive digital marketing service.
The team’s credentials span both agency and client-side environments and as founders of The Luxury Editor, they do not simply advise luxury brands on their digital presence, they actively operate within the space themselves, understanding first-hand the content, communities, and channels that truly resonate with a discerning, high-net-worth audience.
What We Offer
Our specialist services
The Luxury Editor Consultancy is not a generalist team that has drifted into luxury, it is one that has spent years immersed in the nuances, expectations, and exacting standards that define this sector and excels at communicating them via digital platforms.
Digital Footprint Audit
Your website is your online window to the real world. We conduct an in-depth audit covering website structure, content, usability, and technical performance, transforming visitors into confirmed bookings and valued clients. We then expand upon this to assess your overall digital presence and how each touchpoint can enhance the customer journey.
Competitor Research & Industry Reports
Understanding your rivals and how the market is moving is key to staying ahead. We analyse what is happening in the macro and your micro environment, honing in on your competitors’ digital presence across organic, paid and social spaces, revealing where key opportunities prevail and presenting a clear action plan to capitalise on them.
Digital Communications Strategy
We begin by defining a clear brand narrative that aligns with your brand’s positioning, target audience and commercial objectives. From there we craft a strategic framework that combines the most appropriate media mix to establish authority, aspiration and brand trust. Measures of success are clearly mapped out, ensuring that strategic and tactical implementation remain relevant and cost-effective.
Digital PR Campaigns
With our deep sector expertise and an established readership of affluent, travel-savvy consumers, we craft intelligent media strategies that combine authoritative storytelling with measurable digital impact. From brand positioning, founder profiling, hotel openings, product launches, thought leadership placement and strategic partnerships, each campaign is supported by high-quality editorial content and audience insight, ensuring PR activity builds prestige and drives qualified traffic, engagement and long-term commercial return.
Influencer Verification
We have the expertise and the tools to verify the potential gain a proposed influencer partnership can offer your brand. We look beyond the jargon and vanity numbers that often mask the true value and present clear recommendations and reporting guidelines to maximise return.
Hotel Reviews & Guest Experience Evaluations
Let us showcase your hotel and guest experience to our affluent and engaged audience. We have spent almost two decades visiting and reviewing hotels, developing a keen eye for detail against our exacting standards. We can also arrange an anonymous visit to objectively assess the guest experience against pre-agreed accountability criteria. The output is an actionable report that helps refine and improve your overall guest experience.
Our Portfolio
Clients & projects
The Dalmore
Digital Media Communications
Radisson RED
Digital Marketing Strategy
Sirreti
Digital Media Communications and PR
Tourism Authority of Thailand
Social Media Marketing
Australia’s Northern Territory
Digital Marketing Strategy
Garrard
SEO Strategy and Competitor Research
Priority Pass
Brand Awareness Campaign
NetJets
Digital Media Communications
Beautiful Escapes
Digital Marketing Strategy
Marriott
Hotel Reviews
The Chalet Edit
Digital PR
Waldorf Astoria
Hotel Reviews
Kind Words
What our clients say
Appointing Ross and Chrystal to look after our social media has been an absolute game changer. They easily overachieved the two key objectives we set, doubling engagement and building a strong Instagram following from virtually zero.
Ross and Chrystal have been a blessing beyond words. As a new start-up, they helped us focus on the detail and develop our business in so many ways. Courteous, professional, and genuinely invested in our success.
I’ve worked with Ross and the team on a large variety of projects here at Marriott, covering brands such as The Ritz-Carlton, W Hotels, Sheraton, and St Regis. The team is a joy to work with, consistently producing high-quality reviews and trends-led content, complete with their own photography, which generates great editorial exposure and SEO pull-through for our hotels. A go-to publication for promoting our hotel portfolio.
The People
Meet the team
A data-driven expert with deep expertise in paid media, technical SEO and social strategy, delivering measurable results for luxury hospitality brands.
LinkedIn →
A creative storyteller with a refined eye for luxury brand communication, crafting compelling content that resonates with discerning global audiences.
LinkedIn →
An award-winning journalist and PR specialist with decades of experience covering the luxury travel and hospitality sector for leading publications worldwide.
LinkedIn →Let’s Create Something Exceptional
Let our expertise
elevate your brand
Tell us a little about your brand, project or goals and we will be in touch.