Engage. Convert. Retain.
Let our expertise elevate your digital marketing
DIGITAL MARKETING SERVICES
LUXURY HOTEL, TRAVEL & LIFESTYLE SPECIALISTS
Whether you’re an independent boutique hotel, global corporate, official tourist board or you sit somewhere in between, we can bring your digital marketing to life.
The Luxury Editor Consultancy is a small and highly agile team with a lengthy (20 years+!) and an impressive track record in the digital marketing world, specialising in the hotel and tourism sector. Based in Edinburgh, UK we have a mix of local and international clients for whom we have delivered successful digital marketing strategies and developed long-lasting relationships.
We LOVE what we do, and this shines through in the work we carry out for every client and project.
LET’S WORK TOGETHER!
Our services are designed to improve your digital marketing presence, and we tailor our approach to your specific objectives, meaning that you only pay for what you need.
Our consultancy service is project based which means it is presents a cost-effective and action lead approach. You know what to expect and when to expect it.
Website Audit
Your website is the window to your world. We offer an in-depth audit focusing on content, usability, and technical aspects crucial to your website’s success. By benchmarking your performance, we provide valuable insights to enhance your website’s effectiveness, transforming more visitors into bookings.
Competitor Research
Understanding your rivals is key to staying ahead. Our comprehensive Competitor Research service dives deep into the online presence of your competitors, analysing their websites, digital assets, and overall online strategies. We evaluate their strengths, weaknesses, and tactics across multiple channels, including social media, SEO, paid advertising, and content marketing.
Search Engine Optimisation (SEO)
Our tailored SEO strategy service is designed to enhance your hotel’s online presence and visibility on search engines. We focus on optimising every aspect of your website, from keyword research and on-page SEO to technical optimisation and content creation. By understanding your target audience and the competitive landscape, we craft a strategy that helps you rank higher for relevant searches, ensuring potential guests find your hotel when they’re looking for the perfect stay.
Search Engine / Google Advertising
We will help you maximise the ROI and effectiveness of your paid ads. We use a data-driven approach to create targeted, high-performing campaigns that drive qualified traffic to your hotel website. From in-depth keyword research to crafting compelling ad copy, we ensure that every aspect of your ads resonates with potential guests and encourages them to take action.
Social Media Management
This service is designed to help brands build and nurture an engaged online community. We create compelling organic content that aligns with your brand voice and resonates with your target audience.
Social Media Advertising
We will strategically use paid advertising to leverage your social media presence. Whether this is to reach a new audience, increase engagement, generate newsletter sign-ups, support a tactical campaign or maintain an ‘always on presence’. We will effectively allocate your budget to deliver results.
LET OUR EXPERTISE ELEVATE YOUR DIGITAL MARKETING
MEET US
Our experienced team is a dynamic mix of creative thinkers, data-driven strategists, and digital experts, all passionate about delivering exceptional results for our clients. We all bring unique skills and perspectives whilst working collaboratively to develop tailored marketing strategies that help brands grow and thrive online.
Ross Fraser
Technical, Social & Paid Specialist
Chrystal Webster
Brand & Content Strategist
Andrew Forbes
PR Specialist & Journalist
CLIENTS AND PROJECTS
TESTIMONIALS
Tourism Authority of Thailand
Appointing Ross and Chrystal to look after the social media for Tourism Authority of Thailand in the UK has been an absolute game changer. They have easily overachieved the two key objectives we set out; to double the level of engagement across all our social media channels and to develop a strong instagram following from a virtually zero base. Working with Chrystal and Ross is always a pleasure, with their expertise matched by a passion and personal touch which is truly valued.
Chris Lee – Managing Director of ETM
Beautiful Escapes
Ross and Chrystal have been a blessing beyond words. We are a new start-up in the travel and tourism sector and although we had a broad idea of what we wanted to achieve and they really helped us to focus on the detail. They are especially courteous and professional, and most importantly, they have helped us develop our business in so many different ways.
Angela Graham – Managing Director
Susan Reid Collection
I have been delighted with the support and training offered by Ross and Chrystal for my social media strategy and website updates. Their help has been excellent and given me the understanding and tools to progress this myself and I can safely say I now enjoy such marketing tasks which previously felt quite a task. I would highly recommend them.
Susan Reid – Founder and Owner